Projects Completed
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Years of Excellence
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Explore a selection of our consulting projects. Click to expand for details.
Franchise Candidate Sourcing Strategy
Franworth | Spring 2024
Baylor Consulting Group partnered with Franworth, a former growth private equity platform focused on expanding franchise ownership, to identify where the company could find high-potential future franchise operators and how to effectively reach them. Franworth's model centered on helping qualified individuals become franchise owners by providing upfront capital, brand options, and ongoing operational support.
The engagement focused on building a repeatable candidate sourcing and outreach playbook that Franworth could use to identify, approach, and evaluate potential franchise owners across priority markets. The team presented final recommendations to Franworth leadership, including the project timeline, target candidate pools, market analysis, and recommended locations for outreach.
Key Areas of Work
- Market sizing and candidate analysis: Evaluated potential markets for franchise expansion, focusing on locations with strong pools of qualified candidates.
- Target candidate pool identification: Focused on veterans and former or current college athletes based on discipline, leadership, resilience, and process orientation.
- Priority location recommendations: Recommended geographic areas and institutions for sourcing franchisee candidates, including veteran-heavy markets and universities with strong student-athlete populations.
- Outreach and relationship-building playbook: Built a repeatable process for identifying candidates and initiating outreach via email, LinkedIn, webinars, and institutional partnerships.
- Engagement strategy for potential owners: Designed practical engagement methods including veteran recruitment events, athlete-focused presentations, and personalized follow-up sequences.
- Candidate screening process: Recommended a structured screening model using video interviews, behavioral evaluation, and second-round fit assessments.
Youth Marketing and Analytics Strategy
VeChain | Fall 2025
Baylor Consulting Group partnered with VeChain on a strategic marketing and analytics engagement focused on helping VeBetter, a VeChain ecosystem initiative centered on sustainability, better understand and reach a younger audience. Working alongside the Boston Consulting Group, the team analyzed download and user engagement data, developed a Baylor-focused marketing campaign, and built a practical growth playbook to support VeBetter's broader youth adoption strategy.
The engagement focused on identifying how sustainability-driven digital products can resonate with college students and younger consumers, while staying aligned with VeBetter's mission of encouraging real-world sustainable behavior.
Key Areas of Work
- Download and engagement data analysis: Reviewed app download trends and user data to understand adoption patterns and opportunities to improve traction among younger users.
- Baylor marketing campaign test: Designed and tested a campus-focused marketing campaign to evaluate messaging, channels, and creative approaches that drive student awareness.
- Youth audience strategy: Developed insights on positioning VeBetter to Gen Z users by connecting sustainability, incentives, and everyday behavior change.
- Partnership recommendations: Identified potential partnership opportunities with universities, student organizations, and sustainability groups to expand VeBetter's reach.
- Marketing playbook and materials: Delivered a full strategic playbook including campaign recommendations, advertising materials, and implementation steps for future growth efforts.
